Business

Consumers have always been the major consideration of businesses. Without their customers, their business won’t thrive and grow. This is why consumers’ needs and demands are always met with such enthusiasm by businesses. One thing that sets modern consumers apart is their desire for tailor-made products and experiences. They have bigger expectations on businesses, including

Retail is a multi-trillion dollar global industry in the U.S., a force that has continued to prove its unprecedented growth over the years. One reason behind this is the growing eCommerce industry, which paved the way for online shopping trends. Stepping inside a retail store is like being transported into a world filled with branded

Americans don’t have a 20/20 vision—at least a growing number of the population. According to the American Optometric Association (AOA), about 16 million people have either an undiagnosed or untreated eye problem. This is because fewer than 60 percent see their physician or optometrist for an annual eye exam. This concern, however, has been going

We live in an age that values the use of data and information. Whether you’re a new business, a large tech corporation, or a non-profit research group, gathering data from target demographics and keeping sensitive customer information is known for being one of the best ways of drawing up new strategies and plans that can

A contestant in America’s Got Talent called Nightbirde once said that one shouldn’t wait until everything is all right before they decide to be happy. That may be true. Sometimes it seems humans wait for that one magical pivotal moment to occur; and when it doesn’t come, people become frustrated and disappointed. They start believing they are

Back in the day, gloves weren’t a thing yet, and sadly so was handwashing. The simple yet significant act of handwashing didn’t start until the 19th century when Dr. Ignaz Semmelweis, a Hungarian physician, made it a mandatory practice in his department. Dr. Semmelweis had noticed the compelling increase of deaths among postpartum women in the Vienna

After Millennials, members of Generation Z are emerging as the next major consumer demographic. The group born in 1996 are growing up and entering the workforce which means that many of them now have the purchasing power to influence brands and commerce. While most of them are not even in the voting age yet, the

Businesses big and small face several challenges, from burglary and natural disasters to ransomware attacks and economic crises globally. In fact, businesses worldwide are still reeling from the ripple effects of the COVID-19 pandemic. While some economies are slowly recovering, the idea of bouncing back to pre-pandemic conditions may still not be possible for most.

With the ever-increasing role of globalization in the world economy, attaining workplace diversity is an increasing trend in the corporate landscape. In fact, diversity has become increasingly important, because a range of experiences and viewpoints can improve the workplace and the organization’s value proposition. According to the demographic analysis of the Pew Research Center, the

Do you believe you have a strong brand image for your company? Do you stand out in your market? Do you easily connect and interact with audiences? If that’s the case, it seems like you’ve got your branding down pat. However, suppose you’re having trouble breaking into a new market, engaging your ideal customer persona,